Thursday, November 8, 2007

Facebook unveils targeted 'social ads'

After last weeks announcement that Microsoft had bought Facebook for only $15 billion, Facecook has announced its new ad strategy that involves advertising to people depending on their personal interest. Friends can advertise their own things to friends and it will appear in their conversation. Faceboook is also planning on asking its users what they buy and what they're interested in so that they can receive ads that are related to their personal interest. Of course, this causes a privacy issue because some users might not be interesting in those ads and might find it annoying to receive ads from friends. Privacy has previously been an issue with Facebook when Facebook introduced NewsFeeds that allow friends to receive updates information from their friends, for instance, a wall conversation between your friends can show up in your newsfeed. Although Facebook responded to people's complaints by allowing them to eliminate newsfeed, Facebook is nw facing a new problem because it will have to find a way to introduce this new ads feature to its users in a way that they can accept it.
Personally, I don't think it's good idea because it will make the website look cheap with so many ads. This will also mean that there will be people joining facebook just for advertisement so this new feature will ruin the image that Facebook had of a quiet familiar nice socializing place.